What is Digital Asset Management Software (DAM)?
A digital asset management software (DAM) is a centralized system for managing, organizing, sharing and distributing digital assets. It's preferred by organizations looking for a secure, scalable, feature-rich asset management solution.
Who uses digital asset management software?
Creative teams
DAM software eliminates obstacles for creative teams enabling a seamless connection between creativity and practicality.
Sales and marketing
DAM ensures sales and marketing teams work with up-to-date and on-brand assets to create consistent communications at every touchpoint.
Internal teams
Digital asset management software centralizes asset access for internal teams ensuring they only use the right brand assets and maintain compliance.
External stakeholders
DAM provides a single source of truth to enable partners and contractors to manage and deliver projects at scale.
What are the benefits of DAM?
Give self-serve access to your digital assets from anywhere in the world, so your team can get what they need more quickly and efficiently.
According to the 2024 DAM Trends Report, MediaValet users spend an average of 63% less time searching for assets.
Regain control of and clarity on your assets with AI-powered auto-tagging and advanced search capabilities and breathe new life into existing assets.
The DAM Trends Report revealed that 76% of organizations using MediaValet have saved money on asset creation because of ease of discoverability.
Streamline your collaborative abilities and workflows to ensure optimized creative processes, and faster time to value on all your assets.
Organizations like The Chosen have used DAM to streamline approval workflow processes and achieve faster time-to-market. Hear their full story here.
Maintain consistent branding and avoid asset misuse across all online channels with instant access to logos, brand colors, approved imagery and more.
In fact, 100% of MediaValet enterprise clients achieved stronger brand consistency.
Customize user permissions to create unique views for each user type, ensuring everyone can only access assets that are relevant to them.
According to SecurityScorecard, MediaValet is rated the #1 DAM for security!
How to choose digital asset management software (DAM)
Interested in learning more about how to find the right DAM software? Our complimentary guide will walk you through the steps you need to find the best DAM software for your organization!
How does DAM software support your digital strategy?
Extend the lifecycle and value of your content
A key component of DAM ROI is extending the lifecycle and maximizing the value of your digital content. Organizations can leverage a DAM system to ensure that content is utilized to its fullest potential. According to G2, MediaValet customers achieve ROI months faster than DAM alternatives.
Efficiently handle content at scale
As businesses grow, DAM software can scale to meet digital assets' increasing volume and complexity. MediaValet offers unlimited users, categories, user groups, training, and support to ensure that our customers’ growth is always supported.
Boost asset use and access
Centralizing your asset library with a DAM facilitates the reuse of and easy access to assets across your organization. According to the 2024 DAM Trends Report, 64% of DAM users have increased their use of on-brand assets due to DAM integrations, and 71% spend less than 5 hours a week searching for assets.
Create and deploy projects faster
Streamlining access to pre-approved assets and templates can ensure quick project turnaround without compromising brand integrity. Digital asset management software can accelerate the creation and deployment of high-quality, on-brand projects. Features such as MediaValet Templating enabled our team to publish 260X the ads for a single campaign!
The features of digital asset management software
Organization
Store your assets in a structured asset library accessible from anywhere in the world.
Version control
Save, track and audit asset versions and revert to an earlier asset anytime.
Security
Safeguard your brand assets with compliance, watermarks, audit logs, and expiration dates.
Discoverability
Find your assets faster with advanced search, AI-generated auto-tags, keywords and metadata.
Sharing
Share assets instantly, regardless of size, using links, Branded Portals or online galleries.
Easy Distribution
Easily publish and update digital assets across all channels with integrations and CDN linking.
Custom Downloads
Instantly download your digital assets in the exact file format and resolution you need.
Asset Control
Protect your assets and brand with custom permission settings for all user groups.
In-Depth Reporting
Use custom reporting dashboards to measure, enhance and prolong asset lifecycle.
Digital asset management use cases for your business
DAM Pricing
Interested in getting a personalized quote based on your unique platform configuration, storage and integration needs? You can learn everything you need to know about digital asset management pricing right here.
FAQs about digital asset management software
The history and the future of DAM software
Digital asset management software has significantly evolved since the 1990s, mirroring the exponential growth in digital media. Initially, the focus of DAM was on the basic organization and retrieval of assets. However, as digital assets grew in volume and significance, so did the complexity of managing them. Traditional file management systems no longer cut it.
The development of sophisticated, cloud-based DAM systems like MediaValet, featuring advanced functionalities like metadata tagging and seamless search capabilities, marked a pivotal shift towards efficiency and scalability.
Today, DAM software is not just a repository but pivotal in strategic decision-making processes for organizations across industries like finance, healthcare, higher education, nonprofit, technology, and more.
The integration of AI-powered capabilities such as Audio Visual Intelligence (AVI) for video asset management and Face Recognition are redefining asset creation, management, and interaction, embedding DAM software at the core of digital innovation strategies.
DAM's journey from simple storage solutions to becoming a cornerstone of digital infrastructure underscores its indispensable role in harnessing the potential of the digital age.
