Improving Marketing Efficiency and Customer Experiences with DAM

During this exciting and informative webinar, guest speaker Fernando Pena, Principal Analyst at Forrester and digital marketing/technology expert, where he speaks about how a digital asset management (DAM) platform is an integral part of a best-in-breed tech stack and critical to driving marketing efficiency and optimizing the customer experience.

• How DAM is solving content volume, velocity and rich media asset challenges
• How to design your tech stack to solve your specific use case
• An overview of DAM functionality and differentiating capabilities
• Industry case studies from global marketing teams that are solving digital content challenges