MediaValet Templating, powered by Marq

With the recent launch of MediaValet Templating, our creative team was eager to try the workflow themselves and experience its impact firsthand.

This powerful tool enabled our internal teams to effortlessly create a social media ad campaign with a wide array of LinkedIn ads, significantly reducing the time and effort typically required for such tasks. Here’s a detailed look at how we achieved this and the impressive results that followed.

The Challenge

Creating engaging social media ad campaigns is typically a resource-intensive process, involving multiple iterations and extensive collaboration between creative and marketing teams. We needed a solution that could simplify this process, allowing us to quickly produce high-quality, varied ad content without compromising on creativity or effectiveness.

The Results

MediaValet Templating provided the perfect solution to our challenge. This tool allowed our teams to easily generate a diverse range of social media ads through a user-friendly interface, without requiring a huge lift from our in-house creative team.

With MediaValet Templating, it took just 9 hours for the creative and marketing team to create 260x the assets.

The Process

Creative Phase:

• Our in-house creative team dedicated 8 hours to crafting essential visual assets.
• They created 5 background images and 12 different images, giving our team a rich visual library to work with and uploaded these assets into a dedicated category in our DAM.

Content Creation Phase:

• Our marketing team dedicated 1 hour to crafting the copy.
• They crafted 3 distinct headline options and 3 subheading options.

The Results:

Collaboratively, the design and marketing teams' work (a total of just 9 hours) resulted in 520 unique ad variations.

Implementation:

Using MediaValet Templating, our Marketing, Customer Success, Sales, and Product teams easily went into the tool, accessed the template, and then assembled, customized, and created their own unique social ads to build an extensive social media campaign.

The Outcome: Thousands of Impressions

The social media ad campaign created with MediaValet Templating garnered excellent engagement from our social media audience.

• Total Posts: 28 unique LinkedIn posts were crafted and published by our team.
• Engagement: These posts collectively garnered 410 likes, showcasing strong engagement from our audience.
• Impressions: The posts garnered an estimated 28,560 impressions, greatly enhancing our brand visibility and creating excitement about Templating on LinkedIn.

The Time Savings: 260X the Assets

Typically, the design team completes one social ad in 4 hours. With 8 hours of work and the use of templating, the team created 5 background images and 12 different assets, resulting in 520 variations, plus 1 hour of marketing for the content.

To make 520 ad variations, the creative team at MediaValet would have spent 2,080 hours meaning they saved a whopping 2,076 hours (about 3 months) to build a successful social media campaign.

By using MediaValet Templating, the design team created 260 times more social ads in 9 hours compared to their usual process.

The Key Benefits of MediaValet Templating

Efficiency:

The MediaValet Templating tool dramatically reduced the time required to produce high-quality ad content. What previously would have taken weeks was accomplished in just a few hours.

Scalability:

With 520 variations generated from a relatively small set of assets, we were able to maintain high levels of creativity and variation without overburdening our in-house creative team.

Engagement:

The streamlined process resulted in highly engaging content, as evidenced by the significant number of likes and impressions.

Team Collaboration:

The tool facilitated seamless collaboration between our design and marketing teams, ensuring that both visual and textual elements were perfectly aligned.

MediaValet Templating proved to be a game-changer for our social media campaign efforts. By simplifying and accelerating the ad creation process, we were able to produce a large volume of high-quality, engaging content in a fraction of the usual time.

This case study demonstrates the power of effective digital asset management tools in enhancing productivity, creativity, and overall marketing success.