2025 DAM Trends Report

With more and more pressure to create and distribute content across multiple channels and formats, DAM has never been more important. Digital asset management software (DAM) enables you to manage all your digital assets in one place, streamline workflows, increase productivity and ensure brand consistency by storing all types of digital files – images to videos – in one secure location. But, in the third annual DAM Trends Report, we deep dive into how organizations are using DAM to get real, measurable results.

With the global DAM market expected to grow from $3.97 billion in 2023 to $12.29 billion by 2030, it’s clear DAM is a must-have for staying relevant in a digital-first world. And this year's report explains why; because DAM impacts business outcomes.

What is the DAM Trends Report?

The DAM Trends Report is a comprehensive analysis of the latest developments in digital asset management technology and its growing impact on organizations across industries.

The 2025 DAM Trends Report, in its third year, provides valuable insights into how DAM systems are being used to streamline workflows, save time and money, and drive better marketing and creative outcomes.

It highlights key trends, such as the expanding role of DAM in achieving business KPIs, improving brand consistency, and enhancing compliance efforts.

Based on real-world data, the 2025 DAM Trends Report is an essential resource for businesses looking to optimize their asset management strategies and stay competitive in a digital-first world.

Interested in what's in the report? Here are some of the key findings from the 2025 DAM Trends Report:

1. AI-Powered DAM Integrations and Features Drive Marketing Outcomes

Those using AI-powered features like Video Intelligence and Face Recognition are seeing big benefits in their asset management.

In fact 100% of those using Video Intelligence are expanding their digital presence, 83% of Face Recognition users are saving money.

And beyond digital asset management features, DAM systems integrated with project management tools like Wrike or templating solutions like MediaValet Templating, powered by Marq, are enabling marketing teams to deploy projects faster and improve brand consistency across channels.

2. DAM Security Features Improve Brand Consistency and Compliancy

DAM software has advanced security features like access controls, encryption and authentication to protect digital assets from unauthorized access.

These robust security measures ensure digital assets are always protected. DAM systems also help organizations comply with regulatory requirements like GDPR, HIPAA and CCPA.

According to the report, 80% of organizations using DAM systems say they have stronger brand consistency when integrated with single sign-on (SSO) solutions.

DAM is critical to ensure all digital content – whether in marketing campaigns or internal comms – is consistent with the organization’s brand guidelines which is key to building trust and recognition with customers.

3. Digital Asset Management Systems Save Time and Money

According to the report, 60% of organizations using a DAM system are saving time and money.

On average, businesses are saving 13.5 hours a week on asset-related tasks. That’s 34% of a typical workweek that can be reallocated to more strategic activities like content creation, customer engagement and marketing.

Tasks like searching for assets, sharing files and avoiding asset duplication are streamlined through digital asset management solutions. These solutions not only increase productivity but also workflows, ensure brand consistency and protect digital assets. In today’s fast paced digital world, every hour saved can add up to big productivity gains.

Get the Full Report Now

The 2025 DAM Trends Report shows how DAM systems are delivering on the promise of workflow optimization and business outcomes. Whether you want to increase efficiency, maintain brand consistency or add AI driven features to your tech stack DAM is the answer.

Download the report to read more insights, data and trends and stay ahead of the curve in the digital world.